这些动作指向同一个变化:平台被要求把收费、定价与规则从黑箱拉回可解释、可对账、可追责的框架。对OTA来说,这更像一次商业模式压力测试。交易规模趋稳后,增长从做大订单转向提高单位变现,但抽佣与各类附加收费很快触及供给侧现金流边界,于是平台收费模式的再定价不可避免。
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Brewster has a clear picture of the typical SpeedPro franchisee: midcareer, corporate and ready for a change. They are around 45 to 55 years old, and they have worked for a corporation and hit middle management. “What they do is they step back and say, ‘I’m gonna bet on myself,’” Brewster says.